Still, on the bright side, having fewer distractions during the editing process means that less time is taken, which is in line with the platform’s goal of providing you with your photo book in no time.

What’s more, it’s also not possible to add stickers, frames, or other embellishments to your photo book. For example, we couldn't access the ‘advanced editing' page even though the button was available. In fact, we experienced several malfunctions during our testing. Still, you’ll notice that when working on your design, it’s a bit buggy. Regarding the overall user experience, the photo book editor interface isn’t difficult to use. Once you’re done crafting the book, the platform alerts you to any editing errors, blank pages, or low resolution images, so you can solve the issues before going through with the purchase. As far as modifying a photo, you have the option to crop and zoom in on it, add a black and white or sepia filter, tilt the photo, and adjust its brightness. It’s fun to try out different texts too, as there are several fonts, sizes, styles, and colors to choose from. Depending on the type of photo book you choose, you can play around with each page’s layout and add up to five photos to the same page. 'As an industry, we're seeing younger customers be more brand agnostic, prioritizing quality and value, and driving increased interest in private brands,' Scott Morris, Walmart's senior vice president of private brands, food and consumables, said.After adding your photos, the autofill option easily adjusts them to the chosen layout and book theme. In contrast, many of Bettergoods products are designed to be unique to Walmart while introducing its customers to new trends and flavors, the retailer said.

Many grocery retailers face increasing competition from Trader Joe's, which offers shoppers a treasure hunt experience with its variety of high-quality meals, ingredients and snacks.īettergoods joins Walmart's other store label food brands, including Great Value and Equate, that provide lower-priced alternatives to national brand products. Target's Good & Gather food and beverage brand, introduced in 2019, has expanded to include dishes such as chicken tikka masala. Walmart's rivals, including Target, have been growing and sprucing up their own labels. That's down from 63.8%, according to Circana.īut these store brands are becoming tastier and higher quality, mirroring national brands. That compares with national brands, which accounted for 63.4% last year. That compares with 74.5% for national name brands last year, down from 75.3% in 2022.įor so-called core pantry items, including breakfast meats, baking items, fresh bread and salty snacks, private brands accounted for 36.6% of market share in dollars in 2023, up from 36.2% in 2019. Private brands accounted for nearly 26% of the overall market share in the number of units in the food and beverage category sold last year, up from 24.7% during the previous year, according to market research firm Circana. The introduction of new products from the country's largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. The Bettergoods line is divided into three categories: plant-based options like desserts made with oat milk and non-dairy cheeses products catering to other dietary lifestyles, such as gluten-free, or made without artificial flavors, colorings or added sugars and 'culinary experiences.' The last category features items like creamy corn jalapeno chowder and pasta from Italy. The prices range from under $2 to under $15, with most products costing under $5. Walmart said it expects to have 300 products in the line by the fall, including frozen foods, dairy items, snacks, beverages, pastas, soups, coffee and chocolate. The brand, called Bettergoods, is just hitting Walmart stores and the company's online shopping site. NEW YORK - Walmart on Tuesday announced a new store-label food brand, seeking to appeal to younger customers who are not loyal to grocery brands and want lower priced/chef-inspired foods.

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